John Smelcer, Director
John has been leading projects involving the design and evaluation of usable interfaces for two decades. He has also managed IT departments and been an assistant professor of IT. John specializes in applying the results of user observations and market analysis to systems user interface design in industries including electronic medical records systems, financial systems, intranets, and call center applications. John is an author of the first peer-reviewed publication on the usability of electronic medical records. John earned his Ph.D. from the University of Michigan’s Stephen M. Ross School of Business and his MBA from the University of Illinois at Urbana-Champaign.
Email John at and ask him why Electronic Medical Records are not widely adopted by physicians.