john smelcer   

John Smelcer, Director


John has been leading projects involving the design and evaluation of usable interfaces for two decades. He has also managed IT departments and been an assistant professor of IT. John specializes in applying the results of user observations and market analysis to systems user interface design in industries including electronic medical records systems, financial systems, intranets, and call center applications. John is an author of the first peer-reviewed publication on the usability of electronic medical records.  John earned his Ph.D. from the University of Michigan’s Stephen M. Ross School of Business and his MBA from the University of Illinois at Urbana-Champaign.  

Email John at EmailJohn and ask him why Electronic Medical Records are not widely adopted by physicians.

“Paul has a tremendous amount of technology and operations expertise in Retail and CPG markets. He is a smart, creative and strategic. Paul is a team player who is always willing to go the extra mile.”

John Wehrheim
Retail Account Executive
Oracle Corporation

 “Paul is an invaluable and detail-oriented team leader. His robust background in supply chain IT solutions enabled him to contribute industry-leading design concepts and cost-cutting procedures for our client. Paul is never afraid to question the status quo or challenge the client to rethink their assumptions. I would recommend Paul to anyone."

Brad Taylor
Project Manager
JCPenney Direct

“John has delivered quality on every engagement, and he has been instrumental in satisfying some of HFI's most important clients. A true veteran of the industry, John pairs deep experiential knowledge with an open mind and a collaborative spirit.”

Scott Iverson
Director of Sales
TandemSeven Corp.

 “John is a detail guy who gets things done. He is an excellent usability professional; knows the field and can apply its teachings to many sites and applications. Finally it is just a pleasure working with him. Clients that we've worked with just love him as he combines the best of professionalism, warmth and humor."

Hal Miller-Jacobs, Ph.D. 
Project Director and Managing Director


Fairfield Professionals combines the Fortune 500 expertise of its leadership team with a broad and deep network of creative and hard-working individuals. This expertise includes:

  • Business Process Innovation
  • Strategic Planning
  • Retail, Manufacturing, Warehouse and Logistics Systems
  • User-Centered Design
  • Internet, Email and Social Media Marketing
  • Mini-sites and Landing pages
  • Project Management
  • Search Engine Optimization
  • Data Mining
  • Expert Systems and Neural Networks
  • Cross-Channel Solutions


"Deal with the world the way it is, not the way you wish it was." John Chambers
"We need some ability which allows us to envision the objective from afar, and this ability is intuition." Henri Poincare
"In order to have judgment, you have to have knowledge and experience." - Nancy Pelosi (D, California)
"If you're building a product or delivering a service that solves a real problem, you can do well and grow fast." Marina Hatsopoulos
"You already know the answers. You just don't want to hear them from yourself." - Sunny Vanderbeck


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