Group of satisfied physicians

The Problem: Overworked staff face steep learning curve

Everyone sees the benefits of digitizing our medical records:

  • Patients - my records are available anywhere, even if I'm in Timbuktu and have an accident
  • Hospitals and clinics - reducing costs and avoiding errors
  • Insurance companies - increasing efficiency

But how about the physicians?

In general, physicians believe that, in theory, they can provide better care with better information. However, they don't have the time to learn these complex systems; it can take 6 to 9 months to become proficient, and they are already overworked. Plus, once they learn the system, they are often less productive. Ouch!

The Approach: Usability design for EMRs

Physicians are the ones who need to use these systems. It only makes sense to appreciate the challenges they face in adopting EMRs and work to make them easier to learn and a good match with the physician's work flow.

We have done this for the Government provider of medical care to Native Americans, and for a large and world-renowned clinic in Rochester, MN.

We can do it for you.


"Deal with the world the way it is, not the way you wish it was." John Chambers
"We need some ability which allows us to envision the objective from afar, and this ability is intuition." Henri Poincare
"In order to have judgment, you have to have knowledge and experience." - Nancy Pelosi (D, California)
"If you're building a product or delivering a service that solves a real problem, you can do well and grow fast." Marina Hatsopoulos
"You already know the answers. You just don't want to hear them from yourself." - Sunny Vanderbeck
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