Insights

I've always been amazed how different hardware and software are. Electrical engineers and computer engineers design and build transistors, integrated circuits, circuit boards, etc. Fascinating stuff, and I've always envied the regularity of their world and the fact that principles of physics underlay what they do. Electrons are whizzing around in a lattice created by the conductor, and both electrons and 'holes' are moving around a transistor.

But magically those electrons and the state of a transistor correspond to zeroes and ones, to bytes, to megabytes of data and programs.

Like there are layers to hardware, there are layers to software.

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There are layers to everything, especially IT. Systems are built on software, procedures, hardware, networks and people. Deep within any software application are procedures, functions, and statements. I guess if one statement goes haywire, then the entire application can crash. And that might bring down the system.

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For Release 9:00am April 1, 2011

Contact: Paul Winer Phones

Email: EmailPaul

Windows Community to Benefit from a Single Applications Marketplace

Fairfield, IA, April 1, 2011: Staff at Fairfield Professionals met with insiders at Microsoft and Sun Microsystems who spoke of work on a new operating system. Our contacts told us that work on the OS would be announced publicly in a matter of weeks. “We are so excited about what it does for our customers we wanted to speak out". The new operating system is code-named “Roundup”. Roundup will be a far reaching new release of its long-lived windows operating system.

The main feature of RoundMS-Roundupup will be the new “Corral” marketplace. (Not to be confused with Corel Draw). Corral will be a place for all Microsoft customers to easily purchase, install, update and uninstall all desktop and server applications. Developers will receive free software development kits (SDK) and application development, marketing and sales (ADMS) tools for the new Roundup operating system. These kits will allow developers to easily create, market and sell new applications for Roundup. These kits will also automatically upload and market developers’ applications on the new Corral Marketplace. The world-wide Windows community will be able to easily find, select, purchase and install applications of all types, business applications, back-office, home productivity and games. "Our customers will be happy with the ease at which they can find and purchase their applications all in one place, the Corral Marketplace" said our contact.

In order to protect customers Microsoft has developed a subsystem called “Posse”. Posse will collect all stray windows applications and make sure they are available to be installed removed and purchased through Corral. For the security of customers, applications and executables not conforming to the secure Corral Marketplace will be sent to the new security subsystem referred to as “Slaughter”.

RoundupMicrosoft’s upcoming operating system featuring Corral Marketplace

Corral Marketplace – Roundup’s new marketplace for all new windows applications to be distributed, purchased, installed, updated and uninstalled. For the joy and good of customers, Microsoft will provide this one-stop-shopping place for a small 30% fee.

 

Posse – Collects all stray Windows applications and makes sure they are available through Corral.

 

Slaughter – Subsystem for all unsecure and dangerous applications which will not conform to the Corral Marketplace.

 

Generally Modified Objects – Will add core code enhancements to all applications, programs, drivers etc. which are not written by Microsoft making them stronger and able to run efficiently on Roundup. GMOs will be release to live freely on the Internet and private networks working to help developers discard their old code yearly in order to build or buy new code for the Corral Marketplace.

 

Roundup Ready – A certification label for applications which are ready for the Roundup Corral Marketplace. Non-Roundup Ready applications will be enhanced by the Generally Modified Objects system.

Prod – For the safety of users who repeatedly install non-Corral applications on their Windows PCs and servers the new Cattle Prod applet will provide gentle reminders. While voltages will be kept below life-threatening levels, they will be increased linearly in proportion to the number of non-Corral applications detected.

In an upcoming press release from Bill Gates, the Chairman is expected to say “Our customers and developers will be thrilled after all these years of having to look for solutions in multiple places. Roundup will be so good for them."

About Fairfield Professionals

Fairfield Professionals is an IT management consulting firm specializing in the creation, selection and enhancement of easy-to-learn systems resulting in faster user adoption, higher conversion rates, improved productivity, efficiency and accuracy. Fairfield Professionals utilizes user-centered design, market-centric product management and multi-disciplinary team management with startup and Fortune 500 organizations.

 

User-Centered Design and Patient Safety: The Health Information Technology for Economic and Clinical Health (HITECH) Act  

Hospitals and physicians have to implement and use (as in meaningful use) a certified EHR if they want payment incentives from Medicare and Medicaid. A proposed new rule for certification and meaningful use of EHRs is now publicly available. And there is good news for us lovers of user-centered design and improved user experiences with EHRs. First, some background.

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Google announced another adjustment to the search algorithm on November 3, 2011. Effective immediately, it places a higher priority on "fresheness" of content when presenting search results. The release statement includes several examples where, Amit Singhal says, most people would prefer to see recent results to older results.

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I've always been amazed how different hardware and software are. Electrical engineers and computer engineers design and build transistors, integrated circuits, circuit boards, etc. Fascinating stuff, and I've always envied the regularity of their world and the fact that principles of physics underlay what they do. Electrons are whizzing around in a lattice created by the conductor, and both electrons and 'holes' are moving around a transistor.

But magically those electrons and the state of a transistor correspond to zeroes and ones, to bytes, to megabytes of data and programs.

Like there are layers to hardware, there are layers to software.

Read more ...

Google announced another adjustment to the search algorithm on November 3, 2011. Effective immediately, it places a higher priority on "fresheness" of content when presenting search results. The release statement includes several examples where, Amit Singhal says, most people would prefer to see recent results to older results.

Read more ...

No-Spam

Have you ever received marketing email from Amazon?  Never?  Well, you're not alone. I haven't either.  But why?  Why should Amazon not leverage it's enormous power to sell me even more things?

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Womand Holding a SignWhen posting a tweet or anything on a social network you are clearly affecting your personal brand.  But what about the organizations and companies you are affiliated with?  Whenever we put something out there, whether it is a single email or a post to an unknown number of people, it affects our brands. Be careful not to proclaim yourself capable of public relations or marketing campaigns for your company or yourself.

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No-Spam

Have you ever received marketing email from Amazon?  Never?  Well, you're not alone. I haven't either.  But why?  Why should Amazon not leverage it's enormous power to sell me even more things?


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To be honest, Amazon offers it customers the power to opt out of marketing email, as it should.  And I thank them.  


But shouldn't they send me a courtesy reminder that I have left something in my shopping cart but not bought it?  This would be good to know sometimes.  What if I thought I had purchased the items in my cart, but the transaction had not completed.  This happened to me just the other day.  

I bought a gift card for my son, but it never arrived.  There was no email from Amazon.  I was dumbfounded.  Had the infallible Amazon made a mistake?  

I was forced to go to Amazon.com, log in, and review past orders.  There was my unfulfilled order, and it needed a different form of payment.  (The debit card didn't work, and I still don't know why.) I wish Amazon had sent me a simple email.  But they just don't do that, and I've wondered why.  Here are some thoughts.

Email content 

Let's pretend that Amazon does start to use push marketing.  They want to send emails to potential customers.  What appears in the email?  They know the email address of each of its customers.  They know what you like from your Wish List.  They know what you like to buy from your past purchases.  They know what you'll likely buy next, either as a cross-sell or an upsell, since it appears on Amazon's home page when you log in.  Content of the emails is not the problem.

Branding 

Every email molds our brand perception of a company.  Useful information?  Brand improves.  Too many emails?  Brand degrades.  Perhaps Amazon does not want is brand tarnished from email overload.

Jeff says NO 

Possibly Jeff Bezos, Amazon CEO, decided not to spam his customers.  He did leave a lucrative job on Wall Street, and perhaps he wants to distance himself from that distasteful past.  He does live in Seattle, at the other end of the continent, after all.

Search engine marketing

Amazon dominates search engine marketing.  Google shoes?  Amazon's ad for Zappos comes up first.  Google MP3 player, and Amazon's entry is at the top.  So it goes for nearly every item a consumer might want.  With that kind of dominance, who needs to spam?

History 

Perhaps Amazon once did use push marketing via email.  For one or more of the above reasons, they stopped.

More history 

Any company with an overpowering market presence may not need to use email marketing, or any marketing.  This was once the case with a famous chocolate company, the largest in the US - Hersheys.  Since the introduction of the Hershey Bar in 1900 until 1970, Hershey's did not use mass advertising, including newspaper and magazine ads, and commercials on radio and TV.  Their chocolate bars were so popular that they hardly needed to advertise. However, they did use other forms of marketing.  For example, during World War II Hershey produced hundreds of millions of Ration D chocolate bars for the men and women in uniform, clearly marked as manufactured by the Hershey Chocolate Corporation.  

Today we have the ubiquitous Amazon logo on millions of boxes.  Is Amazon the modern day equivalent of Hershey's?

Amazon logo

Chart of Keyword Value Going DownSEO is all the rage in web strategy. Determine what keywords lots of people search on and presto, you're a winner. The masses will come and you'll be rich. Well, maybe on paper.

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