Insights

Chart of Keyword Value Going DownSEO is all the rage in web strategy. Determine what keywords lots of people search on and presto, you're a winner. The masses will come and you'll be rich. Well, maybe on paper.

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Group of satisfied physicians

The Problem: Overworked staff face steep learning curve

Everyone sees the benefits of digitizing our medical records:

  • Patients - my records are available anywhere, even if I'm in Timbuktu and have an accident
  • Hospitals and clinics - reducing costs and avoiding errors
  • Insurance companies - increasing efficiency

But how about the physicians?

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"Deal with the world the way it is, not the way you wish it was." John Chambers
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"You already know the answers. You just don't want to hear them from yourself." - Sunny Vanderbeck
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