BoostRevenues

Six Benefits of Revenue Boosting

User experience design, process improvement and strong project management tend to lead to revenue and profit boosting.  Often the following directly effect improved revenues.  

  • Traffic
  • Branding
  • Usability
  • Conversion
  • Closing
  • Repeat Sales

Traffic

  • Leading pre-qualified eCustomers to Your site
  • Tactics for building your traffic - SEO, PPC, lead generation, cross-media marketing
  • Qualifying your prospects

Branding

  • Creating compelling offers that increase your sales
  • Validate your value proposition
  • Check your sustainability message

Usability

  • Making sure customers find what they want
  • Find site categories that people want
  • Plan for SEO and PPC by matching search terms to site categories
  • Test for conversion
  • Review for eRetail best practices

Conversion

  • Verifying that your sales pitch really works
  • Use sales-oriented writing, pictures, layout
  • Test your pitch for surprises with multi-variate, A/B testing
  • Design persuasive messaging
  • Qualify prospects on-the-run with landing page micro-sites

Closing

  • Getting high response rates for your calls to action
  • Get the sale NOW
  • Find your eProspect’s interests thru post-click marketing
  • Plan for follow up - email, phone, social media
  • Use proven methods thru user testing
  • Take a risk to increase rewards

Repeat Sales

  • Motivating your customers to return again and again
  • Figure your loyalty ROI
  • Build your loyalty program
  • Follow up on the sales you made
  • Build value with social rewards

Tweets

"Deal with the world the way it is, not the way you wish it was." John Chambers
"We need some ability which allows us to envision the objective from afar, and this ability is intuition." Henri Poincare
"In order to have judgment, you have to have knowledge and experience." - Nancy Pelosi (D, California)
"If you're building a product or delivering a service that solves a real problem, you can do well and grow fast." Marina Hatsopoulos
"You already know the answers. You just don't want to hear them from yourself." - Sunny Vanderbeck
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