Attention – We don’t pay attention to boring things.

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Boring

Not Boring

Boring

Not Boring 

droning voice of a teacher

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PowerPoint slides full of text

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What we pay attention to is driven by two things: survival and past experiences. Survival means staying alive and keeping our genes alive. Survival means paying attention to threats, emotions and sex.

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CGP - Chestnut Global Partners Website DesignThis services company had been growing so quickly there hadn't been time to give the website the attention it needed.  Chestnut Global Services sells employee assistance program services to a global audience directly and through affiliates.  Chestnut has published papers in multiple industry journals and their services are based on years of experience and science.

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Dr John Medina2Managing, recruiting, training and motivating IT staff was the biggest challenge I faced as an IT manager. It wasn't vendor management – they mostly wanted to make me happy. It wasn't choosing competing technologies, like Windows vs. Linux vs. Solaris servers – almost any choice had a path forward to success. Somehow it was people that perplexed me.

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Persuasion techniques: Scarcity and social proof


empty shelvesYesterday I was at the grocery store shopping for necessities, under strict command to buy "just what's on the list". As I walked by the peanut butter shelf, I saw one last jar of Smucker's creamy peanut butter. Not on the list, but I bought it anyway. What's going on here? Fear of running out? No, we had a full jar at home. Righteous independence? Maybe. Scarcity? Definitely.

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Tweets

"Deal with the world the way it is, not the way you wish it was." John Chambers
"We need some ability which allows us to envision the objective from afar, and this ability is intuition." Henri Poincare
"In order to have judgment, you have to have knowledge and experience." - Nancy Pelosi (D, California)
"If you're building a product or delivering a service that solves a real problem, you can do well and grow fast." Marina Hatsopoulos
"You already know the answers. You just don't want to hear them from yourself." - Sunny Vanderbeck
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