Medical care can be a costly enterprise for any country. In the U.S., total health care costs stand at $2.3 trillion per year, or about 16.2% of GDP. This equates to a per capita cost of $7,681. In contrast, most industrialized countries spend less than half that amount, typically less than $3,000 per person per year. The nationalized medical system in the U.K. spends a mere $2,317 per person per year.

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breadtopiaThe Problem: Cart Abandonment

E-commerce site Breadtopia engaged Fairfield Professionals to improve their conversion rate. They knew that they were losing valuable sales when potential customers abandoned their shopping carts.

Initial focus was on the checkout process, a typical source of cart abandonment. Analysis of site analytics revealed the checkout process was not the problem. The vast majority of shoppers who started the checkout process finished it. The cause was earlier and deeper.

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Womand Holding a SignWhen posting a tweet or anything on a social network you are clearly affecting your personal brand.  But what about the organizations and companies you are affiliated with?  Whenever we put something out there, whether it is a single email or a post to an unknown number of people, it affects our brands. Be careful not to proclaim yourself capable of public relations or marketing campaigns for your company or yourself.

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I called my veterinary twice over two days to report my dog’s symptoms; he finally said, “Look I need to see her to help her. Are you going to bring her in or not?”  In hindsight I realize how hypocritical I was.  Although Bill is an expert in dogs, he doesn't know my dog.  And I'm not an expert.  The needs of your target customer base are always changing (like my dog's health).  Don't pretend that it isn't.

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Tweets

"Deal with the world the way it is, not the way you wish it was." John Chambers
"We need some ability which allows us to envision the objective from afar, and this ability is intuition." Henri Poincare
"In order to have judgment, you have to have knowledge and experience." - Nancy Pelosi (D, California)
"If you're building a product or delivering a service that solves a real problem, you can do well and grow fast." Marina Hatsopoulos
"You already know the answers. You just don't want to hear them from yourself." - Sunny Vanderbeck
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