There are layers to everything, especially IT. Systems are built on software, procedures, hardware, networks and people. Deep within any software application are procedures, functions, and statements. I guess if one statement goes haywire, then the entire application can crash. And that might bring down the system.

Still, that's hard to argue. Most of us think that higher levels are more important, including things like the portfolio of applications, meeting business needs, etc.

But let's get beyond the concrete and move to the abstract. Software should be based on a sound conceptual model and a solid design. Just like a good database depends on a normalized conceptual design.

But even these designs depend on a more abstract understanding of the business needs and the users' needs. They are even better if they can anticipate the future needs of the business. This reminds me of one of my favorite quotes:

The future casts its image on the sanctuaries of pure hearts. -Maharishi

So we want pure-hearted designers to help us anticipate the future and embody those insights into the software and systems.

Once again, people are a company's most important asset. Especially their pure hearts.

Fairfield Professionals is a boutique consulting firm specializing in the food safety, consumer products and healthcare industries. Fairfield's services include business intelligence, user experience research and design, product management, project management, process improvement and software selection and implementation.

Business Intelligence

Business data organized, analyzed, and presented strategically helping managers to make intelligent decisions faster.

User Experience Design

Making computer interfaces easy-to-use and fast to learn.  Reducing costs, speeding adoption and increasing conversion rates.

Product Management

Building and marketing technology products that people love supported by market and data driven organization and processes.

Project Management

Initiate, plan, execute, control, and close the work of a team to achieve specific goals within given constraints.

Process Improvement

Reducing costs and preparing for growth by identifying and implementing blue collar and white collar improvements.

Selection & Implementation

Needs analysis through roll-out. ERP, warehouse, order processing, order entry, fulfillment, retail, merchandising.

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